Deconstruction & Reformation

The sequential deconstruction and reformation of existing typography and images into personal statements on form and compositional space.

tabloidmockup.png
Phase 3

Phase 3

Create and/or appropriate new imagery that supports the original cover messages.

Phase 2

Phase 2

Extrapolate on your prior discoveries by creating new composition(s)using surrogate geometric shapes and patters for typography and images(s) – use your phase one solution as a point of departure.

Translate the tabloid messages through the creative or dramatic use of typography, spacing, color and composition.

Phase 1

Phase 1

Select a popular domestic tabloid; without changing the scale of the information and utilizing all the information from the front cover deconstruct the spaces, all existing typography, and forms. reconstruct a “grid” based on the system of proportions and/or realignments that reveal themselves to you from the deconstruction process.