KAZI is a beverage package series brand concept that addresses concerns of sustainability packaging.
KAZI is a brand conceptualized as a beer company which highlights the behavior of how/why people drink beer. Some drink for social reasons, some drink for flavor, and some drink until they pass out. KAZI uses the lion to represent similar behaviors of beer drinkers. Lions, when resting, will enjoy good fellowship and when establishing domain, will roar! KAZI can be enjoyed during any occasion, whether it be with an intimate group of friends or even a party; everyone can unleash their inner KAZI.
KAZI uses aluminum as a container for the different brew styles. Aluminum has many advantages since it is abundant in material, durable, light weight, and 100% recyclable. However, there are some drawbacks since it is not a renewable source, omits CO2, and requires an abundance amount of energy to make. The package series highlights the practicality of aluminum being 100% recyclable, efficient/cost effective during transportation, and is the most recycled food and beverage container.